United Nations Games Ambassadors Programme
1. Introduction
The United Nations Games Ambassadors Programme is an initiative launched during the Organizing Committee meeting on 7 March 2025. This pilot programme is established in line with United Nations General Assembly resolution A/RES/78/325, which recognizes the United Nations Games as a platform for sports diplomacy, peace, and international cooperation. The Ambassadors Programme will engage prominent individuals to advocate for the values of the Games, using their influence to enhance visibility and encourage broader participation. Their role will be instrumental in fostering inclusivity, mutual respect, and global solidarity through sports.
2. Objectives
- Promote Sports for Peace and Development: Advocate for sports as a unifying force that bridges cultural and national divides, as emphasized in A/RES/78/325.
- Enhance Visibility of the UN Games: Strengthen the Games’ profile among diverse global audiences.
- Engage Stakeholders: Facilitate partnerships with UN Member States, UN agencies, civil society, and private sector entities.
- Encourage Participation: Inspire greater involvement from diplomatic communities, UN personnel, and the broader international community.
- Support Fundraising Efforts: Mobilize resources to ensure the sustainability and expansion of the UN Games.
3. Role of UN Games Ambassadors
The Ambassadors will:
- Serve as public representatives and advocates for the Games.
- Participate in promotional activities, including media outreach and public events.
- Support fundraising efforts by engaging sponsors and donors.
- Encourage diverse participation, particularly from underrepresented groups.
- Take part in key moments of the Games, such as the opening and closing ceremonies.
4. Selection Criteria
Ambassadors will be chosen based on:
- A demonstrated commitment to the values of peace, inclusivity, and sustainable development as reflected in A/RES/78/325.
- A strong personal or professional connection to sports and its role in fostering unity.
- Public influence and the ability to engage broad audiences.
- A track record of advocating for international cooperation and social progress.
5. Implementation Strategy
- Nomination & Selection: Candidates will be identified by the UN Games Organizing Committee based on merit and alignment with the mission of the Games.
- Engagement Plan: Each ambassador will have a structured role in promotional campaigns and advocacy efforts.
- Outreach & Media Strategy: Ambassadors will contribute to awareness campaigns through interviews, social media, and high-profile appearances.
- Impact Assessment: The effectiveness of the Ambassadors Programme will be evaluated based on media reach, public engagement, and stakeholder feedback.
6. Expected Outcomes
- Increased awareness and participation in the UN Games.
- Stronger connections between diplomatic communities, sports organizations, and civil society.
- Enhanced advocacy for sports as a tool for unity and development.
- Greater financial and institutional support for future editions of the Games.
7. Conclusion
The United Nations Games Ambassadors Programme, initiated and agreed upon during the Organizing Committee meeting on 7 March 2025, aligns with United Nations General Assembly resolution A/RES/78/325 and plays a vital role in advancing the mission of the UN Games. By engaging influential figures who embody the spirit of the Games, this initiative will contribute to a lasting legacy of unity, inclusivity, and global engagement through sports.